Retail & CPG Whitepaper Inventory Optimization in the New Normal Inventory has proven to be a key challenge and influencing factor during this pandemic. Based on the nature of their requirements, organizations choose from a variety of inventory management solutions but are still experiencing gaps due to availability of limited aspects and inability to customize solutions. The white paper proposes an organized approach to choose an effective inventory management solution to address the challenges and overcome the limitations- Inventory optimization to handle surges in demand Identifying the causes and addressing inventory shrinkage Evolving customer expectations with cutting-edge technology In this disorganized situation, re-architect the future by- Sustaining business in an altered macroeconomic climate Redefining business models Planning effectively to meet demands Realigning business strategies to align with current market trends