BI & Analytics Healthcare Case Study Improve Customer Retention Through Unified Analytics UK’s leading providers of workspace services witnessed high contract cancellation rate resulting into revenue loss of millions of dollars. Hexaware implemented a predictive model to identify the variables that provided the most accurate churn prediction followed by the segmentation of customer base to identify those customers whom they may lose and propose a targeted action. Key Benefits Deeper understanding of customers’ issues led to significantly higher win-back rates Segmentation of customers based on profitability led to targeted and effective retention strategies Early warning of potential customer churn enabled timely efforts for retention and the customer churn-rate reduced from 10% to 8% in just a three-month period