BI & Analytics | Healthcare Case Study Improve Customer Retention Through Unified Analytics UK’s leading providers of workspace services witnessed high contract cancellation rate resulting into revenue loss of millions of dollars. Hexaware implemented a predictive model to identify the variables that provided the most accurate churn prediction followed by the segmentation of customer base to identify those customers whom they may lose and propose a targeted action. Key Benefits Deeper understanding of customers’ issues led to significantly higher win-back rates Segmentation of customers based on profitability led to targeted and effective retention strategies Early warning of potential customer churn enabled timely efforts for retention and the customer churn-rate reduced from 10% to 8% in just a three-month period