Retail & CPG Whitepaper Growing Offline in the Age of Digital Retail Taking off on the note of digital transformation in retail, this POV talks about trends and disruptions in innovative retail technologies. The traditional retail industry is not on a decline as some would have you believe. The digital retail experience is in a state of flux and is coming to terms with the new-age customer —who has been shaped by convenience and low prices of e-commerce and is making a shift towards spending on experiences. What are some of the major drivers for the future of physical store retailing: Stores as experience hubs Decentralized focus on customer experience Truly unified commerce Digital supply chain capabilities Want to know more about the future of offline retail stores that are abuzz with creating interactive retail experiences? Download this unique POV that brings focus on some of the key imperatives that enhance the in-store experience for customers.