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From Woe to Wow – The Story of Holistic Transformation in Online Shopping through Product Information Management

From Woe to Wow – The Story of Holistic Transformation in Online Shopping through Product Information Management

A UK-based global multi-channel retailer providing home shopping through online shopping and direct marketing was facing challenges of inaccurate content, mediocre presentation and inadequate product data impacting their sales.

Hexaware performed a comprehensive audit of the client’s existing website to verify the completeness of content using a content score. We tracked metrics and analyzed how to improve the processes and content strategy with web content optimization for improvement in search visibility, increasing the impact of social media presence, etc. With Hexaware’s expert Product Information Management solution, we enhanced the client’s digital assets to ensure the best product portrayal for visibility and sales. 

With the finesse of Product Information Management, we helped increase visibility, meet user expectations and enhance the product content quality for delivering a superior customer experience in online shopping. The additional business benefits achieved for the client included:

  • 40.1% transformation led savings 
  • 20% upfront annual cost savings
  • 15% improvement in catalog content scores and more

To know how Product Information Management driven Marketing Operations helped optimize 10%+ hike in shopper experience, download this case study.

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