Job: Service Marketing Executive


Service Marketing Executive




Service Marketing Executive

Start Date


End Date


Industry Type

IT Marketing

Work Location


Job Description

Roles & Responsibilities

  • Develop and implement strategic marketing plans for a specific business unit
  • Responsible for marketing budget plan and meeting organization goals
  • Responsible for running LeadGen initiatives for the BU including inside sales function for the unit
  • Utilize industry and organizational knowledge to develop and execute marketing ideas
  • Keeps up-to-date with marketing best practices
  • Identify marketing opportunities and develop success strategies to leverage them
  • Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
  • Coordinate and review content creation & publishing of newsletters (internal or external), organization’s website, and social media pages etc.
  • Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience
  • Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency
  • Create brand value by being a business driver and digital catalyst
  • Demonstrated ability in Thought Leadership initiatives


  • MBA with marketing specialization or equivalent
  • Graduate with a good command over the English language
  • Minimum experience should be 3-5 years in Marketing
  • Experience with social media marketing and marketing automation tool is a must
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • A passionate and result oriented marketing, branding and communications professional with hands-on technology expertise in multiple facets of the marketing
    • Familiarity in working with any leading technology organization


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