Pharmaceutical companies are under increasing pressure to change their business model to deal with the reduction of the drug pipeline and increasing competition from generic drugs. They would need to better manage and exploit existing products throughout their entire life cycle. They must also address the needs of the increasing number of stakeholders who influence patients’ access to medicine. An effective and right-sized sales force coupled with a sales strategy that begins at the product’s launch phase and adds value throughout the product life cycle is required. Returns must be realized on promotional investments.

Most common challenges faced by pharmaceutical companies are:

• Identify best market to penetrate
• Where to target promotional campaigns, promotional ROI analysis
• Competitor analysis
• Understand factors that drive sales
• Sales forecasting indicators
• Maximize product and market performance
• Effective product, channels and sales strategy development
• Measure promotional response

Hexaware, with its range of Pharma Analytics and Reports covers a number of market dimensions such as Brand Positioning, Competitor Analysis, Competitor Positioning, Market Share, etc.

Few of the key factors for Analysis are:

• Promotional amount spent on details across specialists and different channels
• Number of prescriptions prescribed and number of units prescribed in a prescription
• Sales data of products
• Patient demographics on medical data

Key Tangible Benefits

Pharma Analytical reports provide pharmaceutical companies with information that can be used to -

• Gauge ROI for promotional campaigns
• Devise sales force targeting strategy
• Evaluate product performance, potential and market share
• Analyze patient profiles

Our Business Process Outsourcing (BPO) arm, Caliber Point with the robust team of practicing Doctors, Pharmacists and Pharmacologists provides services around Pharma data management and determining patterns of diagnostic/ drug usage trends. For details visit www.caliberpoint.com.